Articles.
Climbing Vine Co.
My work for a leading Melbourne copywriting business, Climbing Vine Co. I created copy for various small businesses from interior design to e-commerce, to beauty and SaaS products.
The Designership
Writing for founder Mizko.
I am a UX/UI design copywriter, writing content for one of the leading online education platforms in the Figma and UX/UI design community: The Designership.
Foundr Magazine
Full-time in-house staff writer tasked with generating a regular publication schedule of 1-2 editorial pieces per week. With a heavy focus on well-researched content that encouraged high CTRs, my writing established Foundr as the definitive resource for entrepreneurial advice and content online.
Owaken Breathwork
Published in Digital Journal, for Helle Weston & Lukis Mac of Owaken Breathwork.
Projects include an in-depth exploration of wellness and breathwork as a healing practice.
Pearson Education
Operated as a remote copywriter for Pearson Education creating academic articles, research, and marketing material that was targeted towards a diverse and rapidly expanding APAC market.
BloomMe HK
As a remote copywriter, I generated 2-3 articles weekly with a focus on lifestyle, beauty, and fashion for use across relevant channels including blog content, press releases, marketing emails, client in-store, and social channels.
With a tight turn-around, I ensured all copy met deadlines while maintaining a consistent tone-of-voice, and strong Search Engine Optimisation (SEO) language.
Complete Wedding Magazine
The Australian wedding industry generates over $4 billion annually and is one of the most competitive markets for advertising. During my journalism internship at Universal Magazine, I demonstrated a flair for combining advertorial copy with a softer tone of voice.
Blaire Magazine
Contributing writer for an independant online magazine published in Melbourne.